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Digital Marketing Mastery by
Surefire Local

The online marketing landscape is changing—fast—and so are the ways people look for home services contractors.

It’s now about getting visibility across all the places homeowners are looking and managing these channels in a consistent and cost-effective way. This course will help you lay the foundation for a winning digital marketing strategy, one that’s been helping our customers grow their businesses through effective digital marketing and lead generation campaigns.


  • Module 1

    Digital Marketing Mastery

    Brush up on digital marketing trends and tools from your own computer, whenever it's convenient to you! To get started, click on a course title below to begin!

    • 1 New Trends in Digital Marketing

    • 2 Building a Website that Wins You More Local Customers

    • 3 Increasing Visibility on Google Search & Maps with Google My Business

    • 4 Ratings & Reviews: How to Win Homeowners’ Trust & Their Projects

    • 5 Google Ads & Leads: How Your Business Benefits from Advertising on Google

    • 6 Next Steps

  • Module 2

    Google Masterclass Series

    This masterclass series brings together four mini workshops focused on the future of contractor marketing on Google. During this course, you'll learn how Google has become the biggest social network and what that means for your business, the important search signals that Google looks for on your website, how to appear on Google Maps in your service area, and exciting new Google Ads features that will help you get more qualified leads.

    • 1 Google - The Big Social Network

    • 2 Your Website in Google's Eyes

    • 3 Dominate Results with Google Ads

    • 4 Local Leads with Google Maps

    • 5 Next Steps

  • Module 1

    Digital Marketing Mastery

    Brush up on digital marketing trends and tools from your own computer, whenever it's convenient to you! To get started, click on a course title below to begin!

    • 1 New Trends in Digital Marketing

    • 2 Building a Website that Wins You More Local Customers

    • 3 Increasing Visibility on Google Search & Maps with Google My Business

    • 4 Ratings & Reviews: How to Win Homeowners’ Trust & Their Projects

    • 5 Google Ads & Leads: How Your Business Benefits from Advertising on Google

    • 6 Next Steps

  • Module 2

    Google Masterclass Series

    This masterclass series brings together four mini workshops focused on the future of contractor marketing on Google. During this course, you'll learn how Google has become the biggest social network and what that means for your business, the important search signals that Google looks for on your website, how to appear on Google Maps in your service area, and exciting new Google Ads features that will help you get more qualified leads.

    • 1 Google - The Big Social Network

    • 2 Your Website in Google's Eyes

    • 3 Dominate Results with Google Ads

    • 4 Local Leads with Google Maps

    • 5 Next Steps